Brush Buddy
A Habit Forming Product to Encourage Good Oral Hygiene Routines
Digital Design: Spring 2021
Strategy: Storyboard
Elevator Pitch: BrushBuddy’s reminder toothbrush holder sends subtle notifications to help users build a healthy brushing routine. Users can also sync their toothbrush holder to the BrushBuddy app to compete with friends and earn cash rewards.
Characteristics: Simple, Encouraging, Functional, Cute
Design: Wireframes
Pinocchio Pretotype: LED Touch Lamp made into illuminating toothbrush holder.
Pinocchio Pretotype: The toothbrush holder will light up when user needs to brush their teeth. Once the toothbrush is used and replaced in the holder, the BrushBuddy app tracks the brush for the day and the light turns off.
Fake Front Door: FaceBook ads and www.brushbuddy.com early sign-up form.